Report Provides Insight on Organic Produce Market

The Packer‘s report Organic Fresh Trends 2021 offers insight on the organic produce purchasing preferences of consumers. The report revealed the top commodities that consumers buy organic at least some of the time and those that they purchase exclusively organic, led by kale, blueberries, and spinach. The report also offers demographics showing who is purchasing organic produce, and an analysis of where consumers purchase it (led by regional supermarkets). It also indicated the organic premiums that consumers say they are willing to pay.