Research Report Identifies Vermont Maple Industry Opportunities

The Vermont Agency of Agriculture, Food and Markets commissioned market research on Vermont maple syrup and value-added maple products to determine market conditions, trends in consumer demand, and current distribution channels. The report, completed by Atlantic Corporation, identified a growing role for maple syrup as a healthy alternative sweetener and recognized its health benefits. The report also noted an increasing role for maple syrup as an ingredient in more food products, and pointed out a number of new food products containing maple. The goal of this research is to provide Vermont maple producers a potential roadmap for moving Vermont maple forward in a global marketplace, while ensuring that Vermont maple businesses remain competitive, high-quality, and continue to support the agriculture economy.