Small Farms Adapt to Online Food Buying Trend
A feature in Civil Eats reports on the recent boom in online food purchasing and how it is affecting small farmers. With more shoppers buying online and requesting delivery, more small farms are moving to online marketing. While some farms are struggling with transitioning to online sales, farms and local food aggregators that had already developed an online sales platform are seeing rapidly increasing sales. Yet this growth can bring challenges of its own, as local food providers struggle to add delivery staff and create delivery routes that maximize efficiency and decrease costs.