Daniel Prial Tag

Before I get into another blog post on farm marketing, I need to tell you that I am a dreamer. I was the high school kid who participated in mock government and wrote bills to solve all the county’s issues. I went into the Peace Corps. I’ve only ever held a job working with and for the public and nonprofit sectors. Somewhere, deep inside of me, hidden beneath veneers of humor and rational thinking, is an optimist.
By Daniel Prial, NCAT Community Food Specialist ...

You see, people don’t always behave rationally. And certainly not around the things we buy. We buy products not because they make the most economic sense, but because of the meaning around those products. We buy gendered products, products that fit our age group, or products that align with our social class.
By Daniel Prial, NCAT Community Food Specialist...