direct marketing Tag

Related ATTRA publication: Direct Marketing USDA's National Agricultural Statistics Service (NASS) released data from the Local Food Marketing Practices survey. More than 147,000 U.S. farms produced and sold food locally through direct marketing practices, resulting in $9.0 billion in revenue in 2020. This figure includes more than 40,000 farms that sold food directly to institutions and intermediates ($4.1 billion); direct-to-consumer sales, such as on-farm stores and farmers markets, at $2.9 billion; and sales directly to retailers for $1.9 billion from more than 24,000 operations nationwide. The top five states by value of direct food sales were California, Pennsylvania, New York, Michigan, and...

In Minnesota, a Statewide Cooperative Partnership for Local and Regional Markets led by the Minnesota Department of Agriculture (MDA) and University of Minnesota is surveying small-, mid-sized- and emerging farmers on direct sales. Producers are asked to share their experiences operating farms and selling in direct-to-consumer and direct-to-institution markets such as farmers markets, U-Pick, CSAs, and schools. Results will help identify market trends and opportunities, support the development of programs and services such as the MDA's Minnesota Grown program, and strengthen recommendations to the Minnesota Legislature to support historically underrepresented and under-supported farmers....

National Farmers Market Week happens annually during the first week of August. This year, as we celebrate farmers markets, I found myself reflecting on the adaptability and flexibility that our farmers markets have provided for small to mid-scale farmers and consumers throughout the country. Here in Montana, our farmers market managers worked tirelessly to keep people safe while providing a crucial marketing channel for farmers, ranchers, and artisans in 2020.
By Tammy Howard, Horticulture Specialist...

This episode is the second in a two-part series featuring NCAT Sustainable Agriculture Specialist Kara Kroeger talking with family members Glenn, Melanie, and Linnaea Elzinga from Alderspring Ranch in Idaho. Glenn and his family raise wild, organic grass-fed beef on their remote family ranch and deliver their products to customers across the nation. In this episode, they discuss the family’s innovative marketing strategies and tools. In the first part of the series, they discuss the family dynamics they have cultivated, how each family member determines his or her role, and the effects of COVID-19, among other topics. The link to that...

This episode is the first in a two-part series featuring NCAT Sustainable Agriculture Specialist Kara Kroeger talking with ifamily members Glenn, Melanie, and Linnaea Elzinga from Alderspring Ranch in Idaho. Glenn and his family raise wild, organic grass-fed beef on their remote family ranch and deliver their products to customers across the nation. In this episode, they discuss the family dynamics they have cultivate, how each family member determines his or her role and the effects of COVID-19, among other topics. In the upcoming second part of the conversation, they talk about Alderspring’s innovative marketing tools. For more information on this topic,...