roadside stand Tag

In this episode of Voices from the Field, National Center for Appropriate Technology Sustainable Agriculture Specialist Martin Guerena speaks with Robert Ramming to learn more about Robert’s U-pick operation near Woodland, California. Robert’s Pacific Star Gardens raises apricots, berries, melons, tomatoes, and eggs. It sells from a roadside stand and U-pick fields. Robert explains his crop choices for U-pick and why blackberries are great, and vegetables are not-so-good. He and Martin dive into pricing, insurance, choosing a location, and the importance of building customer loyalty. Plus, Robert discusses the effect the COVID-19 pandemic had on folks’ attitude toward their food. Related ATTRA...