Taste NY Program Helps Introduce Farm Products to Consumers
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Scaling Up for Regional Markets
The Taste NY program, begun in 2013, promotes food, beverages, and gifts made by New York farmers, processors, and artisans. The program retails products from more than 1,100 vendors in 70 locations including retail stores at welcome centers and concessions at state parks and train stations, as well as pop-up sites. Cornell Cooperative Extension is a partner in the effort, operating a dozen retail stores that help connect growers and producers with customers that can help farms and businesses become self-sustaining. In 2018, Taste NY had $17.8 million in sales. Cornell Extension participants credit the program with helping farms and small businesses scale up, expand production, and provide jobs.