Video Showcases Marketing Collaborative that Brings Farmers to Marketplace

SARE has released a three-minute video that highlights the success of Good Natured Family Farms, a Midwest marketing cooperative that is helping individual farmers bring products into the marketplace. Good Natured Family Farms received two SARE grants that helped launch the marketing cooperative and helped it research consumer preferences to increase its market. The marketing cooperative that started as a way for regional producers to bring natural beef to local customers has grown into a network of more than 100 farms that sells a range of products through 30 area supermarkets and generated $4.5 million in sales in 2015.