Virginia Conservation Partners Launch ‘4TheSoil’ Campaign

Virginia Tech, Virginia Cooperative Extension, and USDA’s Natural Resources Conservation Service are teaming up with the Virginia Soil Health Coalition to raise awareness for soil health. Their “4TheSoil” campaign launches on National Soil Health Day, June 23, 2021. Campaign organizers will use a new website and digital media to heighten general soil health awareness and encourage Virginia farmers and residents to adopt four soil health principles: keeping soil covered, minimizing soil disturbance, maximizing living roots, and energizing with diversity. The partnership also highlights soil stewardship success stories and allows website visitors to pledge their support for soil health and these fundamental practices.