Virginia Receives Funding for Certified Farmers Market System
|Related ATTRA Publication:
Farmers Markets: Marketing and Business Guide
The Virginia Farmers Market Association (VAFMA) announced that it received $652,940 of local food system grant funding from USDA, with an additional $163,235 of matching funds committed, to establish the Virginia Certified Farmers Market System. VAFMA says the voluntary branding and support program will help farmers markets emerge from the pandemic with more resilience, capacity, and profitability. The Virginia Certified Farmers Market program will offer markets incentives and support for adopting best practices and adhering to state guidelines. At the core of the program will be VAFMA’s extensive online training platform. It will include a range of webinars, mini‐workshops, and full multi‐session courses that will help market managers, farmers, and vendors achieve greater success. VAFMA anticipates launching the program in early spring.