Risk Management: Mitigating Risk on the Farm

In this video, Dr. Bill Evans of Up In Farms Food Hub in Jackson, Mississippi, discusses marketing risks and how to manage for them. Marketing risks include all risks to profit and the farm operation due to activities related to the selling of agricultural products. Dr. Evans focuses on small to medium sized operations.

This video is produced by the National Center for Appropriate Technology through the ATTRA Sustainable Agriculture program, under a cooperative agreement with USDA Rural Development. ATTRA.NCAT.ORG. This video was also made possible in part by funding from the Southern Risk Management Education Center (SRMEC).