Business and Marketing

Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.

This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.

Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.   

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres

Featured Topics

AGRITOURISM

A customer picks blackberries at a u-pick farm.

CROP INSURANCE

Close up of a Montana farm field

DISASTER

Black Angus in a flooded Montana field

FARM LAW

farmer standing in field, from back

FARMERS MARKETS

people walking on a street between farmers market stands

FINANCING

farmers looking at a document

GRANT PROGRAMS

Dew drops sit on leaves

RISK MANAGEMENT

An aerial view of farmland

VALUE-ADDED AGRICULTURE

ATTRA’s Business & Marketing Resources

Episode 288. Using the Abundant Montana Local Food Directory as a Marketing Strategy

In this episode of Voices from the Field, NCAT Horticulture Specialist…

Financing an Organic Farm with Federal Programs

Starting a farm can be tough, especially if you don't have cash…

Drought and Disaster Resources for Texas Producers

Buckets of apples in the back of farm truck

Primer on Whole-Farm Revenue Protection Crop Insurance: Updates for 2018

vegetables in basket

The Internal GAP Audit: General Questions

Every GAP audit will have a section on general questions that…
winter vineyard with alternate alleys disked to protect the soil resource

Life-Cycle Assessment in Agricultural Systems

Standard Operating Procedures for a Profitable Farm Business

Farm worker with tomatoes

Beyond Basic Compensation

a woman handling a sheep

Tips for Marketing Sheep and Goat Products: Fiber

A goat in a pasture

Tips for Marketing Sheep and Goat Products: Live Animals

jars of milk and a bowl of cheeseNCAT

Tips for Marketing Sheep and Goat Products: Dairy

closeup of meat on a dinner plate

Tips for Marketing Sheep and Goat Products: Meat

Outreach Tips for Farms that Accept SNAP Payments for CSAs

Picking lettuce

Agritourism for Beginners

By Luz Ballesteros Gonzalez, Sustainable Agriculture Specialist  The…
a box of fresh lettuce

Tips for Selling to Restaurants