Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.

Featured Topics
ATTRA’s Business & Marketing Resources

Episode 322. Connecting a Farmers Market and a Community
In this episode of Voices from the Field, NCAT Sustainable Agriculture…

Episode 318. Local Foods Directory Helps Find Farmers Markets, Create a Digital Marketing Strategy
In this episode of Voices from the Field, NCAT Sustainable Agriculture…

Episode 317. Farmers Markets – Supporting Farmers Behind the Scenes
In this episode of Voices from the Field, Samantha O’Byrne,…

Make Social Media Work for Your Market: Why It’s So Important, and What to Focus on Right Now
In this video, Shannon Loy, also known as "The Social Ginger,"…




Make Money with Farm to Table Dinners
If you have fresh, local food and a beautiful farm, you also…

Farmers Market Pricing Strategies for Vendors
By Tammy Howard, NCAT Agriculture Specialist
Farmers markets…

Improving Poultry Profitability–Production and Economics Are Like Two Strong Wings
By Ann Baier, NCAT Agriculture Specialist
“If I work really…

Episode 288. Using the Abundant Montana Local Food Directory as a Marketing Strategy
In this episode of Voices from the Field, NCAT Horticulture Specialist…

Episode 287. Uber for Tomatoes: Could “Crowdshipping” Solve Food Transportation Problems for Small Farms?
In this episode of Voices from the Field, we meet Dr. Carolyn…

Financing an Organic Farm with Federal Programs
Starting a farm can be tough, especially if you don't have cash…



The Internal GAP Audit: General Questions
Every GAP audit will have a section on general questions that…