Business and Marketing

Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.

This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.

Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics  

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres

Featured Topics

ATTRA’s Business and Marketing Resources

tractor in field

Identifying Waste: Becoming a Lean Farming Machine

By Hakeem Holmes, NCAT Agriculture Specialist Lean is a business…
carton on blueberries

Episode 340. ATTRA and SARE: Edible Landscaping

This episode of Voices from the Field was produced in partnership…
NCAT Hakeem

Gulf States Winter Farming: Turnip Greens for Farm to School

In this video, NCAT Sustainable Agriculture Specialist Hakeem…

More Than a Farm: Setting Your Agribusiness Up for Success

By Hakeem Holmes, NCAT Agriculture Specialist Farming—one…
Crops being watered by irrigationCanva Pro

Making a Grazing Plan and Mobile Technology for Business Management

In this video, NCAT Grazing Specialist Lee Rinehart talks about…
Butte Farmers Market

Episode 322. Connecting a Farmers Market and a Community

In this episode of Voices from the Field, NCAT Sustainable Agriculture…
tomatoes, peppers, and other produce arranged on tables at a farmers market

Episode 317. Farmers Markets – Supporting Farmers Behind the Scenes

In this episode of Voices from the Field, Samantha O’Byrne,…
happy farmer in the field
Crops growing in the field next to several hoop houses
Organic vegetables

Make Money with Farm to Table Dinners

If you have fresh, local food and a beautiful farm, you also…
Farmers market vendors

Farmers Market Pricing Strategies for Vendors

By Tammy Howard, NCAT Agriculture Specialist Farmers markets…
Pastured laying hens at Fifth Crow Farm.

Improving Poultry Profitability–Production and Economics Are Like Two Strong Wings

By Ann Baier, NCAT Agriculture Specialist “If I work really…

Episode 288. Using the Abundant Montana Local Food Directory as a Marketing Strategy

In this episode of Voices from the Field, NCAT Horticulture Specialist…