Business and Marketing

Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.

This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.

Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics  

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres

Featured Topics

ATTRA’s Business & Marketing Resources

Farm worker with tomatoes
a woman handling a sheep
A goat in a pasture
jars of milk and a bowl of cheese
closeup of meat on a dinner plate
Picking lettuce

Agritourism for Beginners

By Luz Ballesteros Gonzalez, Sustainable Agriculture Specialist  The…
a box of fresh lettuce
Serendipity Farm
Full Belly Farm screenshot

Montana Farmers Market Mentors: Community Partnerships

In this video, we learn about successful community partnership…
picture of a roadside farm sign