Business and Marketing

Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.

This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.

Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics  

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres

Featured Topics

ATTRA’s Business & Marketing Resources

happy farmer in the field
Crops growing in the field next to several hoop houses
Organic vegetables

Make Money with Farm to Table Dinners

If you have fresh, local food and a beautiful farm, you also…
Farmers market vendors

Farmers Market Pricing Strategies for Vendors

By Tammy Howard, NCAT Agriculture Specialist Farmers markets…
Pastured laying hens at Fifth Crow Farm.

Improving Poultry Profitability–Production and Economics Are Like Two Strong Wings

By Ann Baier, NCAT Agriculture Specialist “If I work really…

Episode 288. Using the Abundant Montana Local Food Directory as a Marketing Strategy

In this episode of Voices from the Field, NCAT Horticulture Specialist…

Financing an Organic Farm with Federal Programs

Starting a farm can be tough, especially if you don't have cash…
Buckets of apples in the back of farm truck
vegetables in basket

The Internal GAP Audit: General Questions

Every GAP audit will have a section on general questions that…
winter vineyard with alternate alleys disked to protect the soil resource
Farm worker with tomatoes
a woman handling a sheep