Retail Farm Market Development Workbook Available

Penn State Extension’s PA Farm Markets program has created a Retail Farm Market Development workbook for those who are considering starting a farm market or looking to improve or expand an existing market. The Workbook walks users through consideration of Start-up Costs, Sales Forecast, Departments, Labor, Expenses, Profit & Loss, and Capital and ROI (Return on Investment). It provides industry standard figures as examples, which users can replace with their own data where available. The publication is available for online purchase at $79.