Better Cotton to Become Regenerative Standard

Better Cotton, the world’s largest cotton sustainability initiative, announced during the 2025 Better Cotton Conference in Turkey that it will become a regenerative standard within the next year. “While Better Cotton’s field level standard is already recognized to cover many of the core tenets of regenerative agriculture, this move will further ensure that farmers who meet our standard are adopting the most commonly agreed regenerative practices,” said Eva Benavidez Clayton, Senior Director of Demand and Engagement. Better Cotton currently supports more than two million farmers around the world, who are required to align with the organization’s field-level standard to attain a license. Next year, Better Cotton will collaborate with its in-country partners to provide tailored support for farmers as they adopt more regenerative practices.