McDonald’s USA Announces Investment in Regenerative Grazing

McDonald’s USA announced that it is launching a Grassland Resilience and Conservation Initiative, along with the National Fish and Wildlife Foundation (NFWF), USDA’s Natural Resources Conservation Service (NRCS), and key McDonald’s U.S. suppliers. This initiative will invest more than $200 million over the next seven years to help promote and accelerate regenerative grazing practices, habitat restoration, water and wildlife conservation on cattle ranches spanning 4 million acres across up to 38 states. Through the Grassland Resilience and Conservation Initiative, participating ranchers will have the opportunity to leverage tools and resources to help them improve wildlife habitats, conserve water, and enhance soil health. McDonald’s USA says the initiative will help boost its U.S. supply chain resilience, including by providing participating ranchers economic returns such as incentive payments. As part of this initiative, NFWF will manage and invest conservation funding to advance ranchers in their voluntary conservation efforts. The first round of competitive grant-making will culminate in the announcement of awards, expected in January 2026.