Heaven’s Hollow Farm: A Soil for Water Case Study

Jacob Gilley Madison County, Virginia

Heaven’s Hollow Farm is a fourth-generation family farm that has been in operation since 1951. Jacob, his wife Jennifer, and their children operate the farm in Orange, Virginia.

Jacob, a first-generation farmer, is thankful for the support of his parents and credits his involvement showing cattle in 4-H as a teenager for his career in farming and conservation. He continues to learn and study through reading and visiting with other farmers.

Heaven’s Hollow Farm is a commercial Black Angus cow-calf operation that also includes pastured poultry and pork. Most of their beef, poultry, pork, and eggs are marketed directly to consumers and local restaurants.

Jacob and Jennifer take a holistic approach to managing their farm and seek to improve soil health, water quality, bird and wildlife habitat, and pollinator diversity as much as possible. Jacob describes their thinking about these processes and their rotations. Soil health, profitability, and quality of life must be balanced and should not be too complex. Being flexible and adaptable is important for Jacob and Jennifer, particularly with grazing, raising a family, and managing the farm holistically.

This project material is based upon work that is funded and supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2020-38640-31521 through the Southern Sustainable Agriculture Research and Education (SSARE) program under subaward number LS21-345. USDA is an equal opportunity employer and service provider. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.