Tips for Selling to Institutional Markets


By Marisa Alcorta, Rex Dufour and Tammy Hinman
Published December 2012

Institutional markets, such as cafeterias in state and local government buildings, schools, universities, prisons, hospitals, or similar organizations, are becoming more interested in buying local food, which provides a new marketing opportunity for a medium to large-scale farm. This tipsheet highlights the advantages, considerations, useful tips, and key questions you should ask yourself when considering institutions as a market for your farm products.

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