Tag Archive for: Farmers Markets

National Farmers Market Week 2021 Demonstrates that Farmers Markets are Essential

National Farmers Market Week happens annually during the first week of August. This year, as we celebrate farmers markets, I found myself reflecting on the adaptability and flexibility that our farmers markets have provided for small to mid-scale farmers and consumers throughout the country. Here in Montana, our farmers market managers worked tirelessly to keep people safe while providing a crucial marketing channel for farmers, ranchers, and artisans in 2020.
By Tammy Howard, Horticulture Specialist

Episode 203. Supporting Beginning Farmers Market Vendors

In this episode of Voices from the Field, Maura Henn, a community…

Connecting with the Customer

Before I get into another blog post on farm marketing, I need to tell you that I am a dreamer. I was the high school kid who participated in mock government and wrote bills to solve all the county’s issues. I went into the Peace Corps. I’ve only ever held a job working with and for the public and nonprofit sectors. Somewhere, deep inside of me, hidden beneath veneers of humor and rational thinking, is an optimist.
By Daniel Prial, NCAT Community Food Specialist

Techniques for Selling the Farm Story

Because our farm brand is your farm story, here are some ways that will spice up your farm brand and give you new ways to connect to your customers that you can explore. The point of all this is to better understand how to connect a story with its audience.
By Daniel Prial, NCAT Community Food Specialist

Giving Your Products Meaning

You see, people don’t always behave rationally. And certainly not around the things we buy. We buy products not because they make the most economic sense, but because of the meaning around those products. We buy gendered products, products that fit our age group, or products that align with our social class.
By Daniel Prial, NCAT Community Food Specialist
Red Lodge Farmers Market

Farmers markets are ESSENTIAL. Let’s celebrate them the first week of August

Like many beginnings farmers, I started out selling at farmers markets in central New York State. It afforded me the opportunity to try out my marketing skills with relatively little risk.
By Maura Henn, NCAT Community Food Systems Specialist; Tammy Howard, NCAT Agriculture Specialist; and Dave Scott, NCAT Livestock Specialist

Farmers Markets

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston KeresUSDA

Business and Marketing

Tag Archive for: Farmers Markets

National Farmers Market Week 2021 Demonstrates that Farmers Markets are Essential

National Farmers Market Week happens annually during the first week of August. This year, as we celebrate farmers markets, I found myself reflecting on the adaptability and flexibility that our farmers markets have provided for small to mid-scale farmers and consumers throughout the country. Here in Montana, our farmers market managers worked tirelessly to keep people safe while providing a crucial marketing channel for farmers, ranchers, and artisans in 2020.
By Tammy Howard, Horticulture Specialist

Episode 203. Supporting Beginning Farmers Market Vendors

In this episode of Voices from the Field, Maura Henn, a community…

Connecting with the Customer

Before I get into another blog post on farm marketing, I need to tell you that I am a dreamer. I was the high school kid who participated in mock government and wrote bills to solve all the county’s issues. I went into the Peace Corps. I’ve only ever held a job working with and for the public and nonprofit sectors. Somewhere, deep inside of me, hidden beneath veneers of humor and rational thinking, is an optimist.
By Daniel Prial, NCAT Community Food Specialist

Techniques for Selling the Farm Story

Because our farm brand is your farm story, here are some ways that will spice up your farm brand and give you new ways to connect to your customers that you can explore. The point of all this is to better understand how to connect a story with its audience.
By Daniel Prial, NCAT Community Food Specialist

Giving Your Products Meaning

You see, people don’t always behave rationally. And certainly not around the things we buy. We buy products not because they make the most economic sense, but because of the meaning around those products. We buy gendered products, products that fit our age group, or products that align with our social class.
By Daniel Prial, NCAT Community Food Specialist
Red Lodge Farmers Market

Farmers markets are ESSENTIAL. Let’s celebrate them the first week of August

Like many beginnings farmers, I started out selling at farmers markets in central New York State. It afforded me the opportunity to try out my marketing skills with relatively little risk.
By Maura Henn, NCAT Community Food Systems Specialist; Tammy Howard, NCAT Agriculture Specialist; and Dave Scott, NCAT Livestock Specialist

Farmers Markets

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston KeresUSDA

Business and Marketing