Episode 317. Farmers Markets – Supporting Farmers Behind the Scenes

In this episode of Voices from the Field, Samantha O’Byrne, CEO of the O’Hara Commons & Sustainability Center farmers market in Hamilton, Montana, gives us a behind the scenes look at the role of a farmers market manager during a conversation with NCAT Sustainable Agriculture Specialist Omar Rodriguez.  

Key to Samantha’s management philosophy is a dedication to local foods and the desire to ensure that both the market and the farmers who offer their goods for sale succeed through mutual support and engagement. 

This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number G182-21-W7903 through the Western Sustainable Agriculture Research and Education program under project number PDP20-009. USDA is an equal opportunity employer and service provider.  Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.  

Related ATTRA Resources:

• Farmers Market Pricing Strategies for Vendors
• Farmers Markets: Marketing and Business Guide
• Farm Branding: Selling Your Products Through Story
• Episode 267. How Farmers Markets Do More Than Sell Local Goods

Other Resources:  

• The O’Hara Commons & Sustainability Center

Contact Omar Rodriguez at omarr@ncat.org 

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