Tag Archive for: Marketing

tomatoes, peppers, and other produce arranged on tables at a farmers market

Episode 317. Farmers Markets – Supporting Farmers Behind the Scenes

In this episode of Voices from the Field, Samantha O’Byrne,…

Episode 215. ‘Urban Ag is People Taking Care of People’

In this episode of Voices from the Field, we travel to Jackson,…

Episode 207. What to Consider When Choosing U-Pick Crops

In this episode of Voices from the Field, National Center for…

Episode 190. Alderspring Ranch. Part 2

This episode of Voices from the Field is the second in a two-part…

Episode 175. Profiles of Tribal Mobile Markets

In this episode of Voices from the Field, Tammy Howard, an agriculture…

Giving Your Products Meaning

You see, people don’t always behave rationally. And certainly not around the things we buy. We buy products not because they make the most economic sense, but because of the meaning around those products. We buy gendered products, products that fit our age group, or products that align with our social class.
By Daniel Prial, NCAT Community Food Specialist
A customer picks blackberries at a u-pick farm.

Tag Archive for: Marketing

tomatoes, peppers, and other produce arranged on tables at a farmers market

Episode 317. Farmers Markets – Supporting Farmers Behind the Scenes

In this episode of Voices from the Field, Samantha O’Byrne,…

Episode 215. ‘Urban Ag is People Taking Care of People’

In this episode of Voices from the Field, we travel to Jackson,…

Episode 207. What to Consider When Choosing U-Pick Crops

In this episode of Voices from the Field, National Center for…

Episode 190. Alderspring Ranch. Part 2

This episode of Voices from the Field is the second in a two-part…

Episode 175. Profiles of Tribal Mobile Markets

In this episode of Voices from the Field, Tammy Howard, an agriculture…

Giving Your Products Meaning

You see, people don’t always behave rationally. And certainly not around the things we buy. We buy products not because they make the most economic sense, but because of the meaning around those products. We buy gendered products, products that fit our age group, or products that align with our social class.
By Daniel Prial, NCAT Community Food Specialist
A customer picks blackberries at a u-pick farm.