marketing Tag

This webinar is the third in NCAT's West Coast Hemp webinar series. It focuses on hemp harvesting, processing, and marketing on the West Coast. In this webinar we discuss harvesting how-to for CBD, grain, and fiber; processing how-to for CBD, grain, and fiber; harvesting and processing equipment and infrastructure; compliance and quality standards testing; market trends, market forces, and market risks; how to succeed in a competitive market; and finding and navigating contracts. Our expert speakers include Rob Porcella of Pacific Hemp Consulting; Ryan Loflin of Rocky Mountain Hemp; Andrew Bish of Hemp Harvest Works; Tom Dermody of Artis Cannabis...

Related ATTRA Publication: Tips for Marketing Sheep and Goat Products: Fiber The Livestock Conservancy has produced a set of Heritage Sheep Breed Fiber profiles that sheep producers can use to provide wool information to customers. The 23 profiles detail each breed's fleece weight, staple length, fiber diameters, lock characteristics, natural colors, and best uses for fiber projects. The profiles are downloadable in PDF by breed or as a set....

A new report from USDA Economic Research Service documents a growing market for chicken products raised without any antibiotics. The Market for Chicken Raised Without Antibiotics, 2012–17 says that household expenditures for classic, processed, and sausage products labeled as "raised without antibiotics" grew substantially during the study period. The report also notes that the chicken labeled as being raised without antibiotics commanded higher prices per pound than conventional chicken products. The authors point out that "[t]hese findings suggest there is significant consumer interest and market opportunities for production practices between conventional and organic."...

Related ATTRA Publication: Farm to School Sales: Profiles of Ranches Making It Work The Center for Rural Affairs posted an update highlighting farm to school successes in Nebraska. The state's farm to school program just added its first full-time employee, and this past June, University of Nebraska Extension and partners hosted the first statewide Farm to School Institute. The Gering public school district's director of food services has been adding more local products to the farm to school program over the last three years. Some districts involve students in growing food that supplies cafeterias or is sold at farmers markets. Meanwhile, farm...

You see, people don’t always behave rationally. And certainly not around the things we buy. We buy products not because they make the most economic sense, but because of the meaning around those products. We buy gendered products, products that fit our age group, or products that align with our social class.
By Daniel Prial, NCAT Community Food Specialist...

In this episode, award-winning cheesemaker Veronica Baetje of Baetje Farms LLC in Missouri continues her conversation with NCAT Specialists Linda Coffey and Daniel Prial, including how to find the balance production and sales. To learn more, you can contact Linda and Daniel directly at lindac@ncat.org and danielp@ncat.org. Related ATTRA Resources: Tips for Marketing Sheep and Goat Products Dairy Sheep Beef and Dairy Sheep and Goats Other Resources: Baetje Farms Please call ATTRA with any and all of your sustainable agriculture questions at 800-346-9140 or e-mail us at askanag@ncat.org. Our two dozen specialists can help you with a vast array of topics, everything from farm planning to pest management, from produce...

In this episode, award-winning cheesemaker Veronica Baetje of Baetje Farms LLC in Missouri talks with NCAT Specialists Linda Coffey and Daniel Prial about the history of the operation -- which started with a goat named Cookie -- and marketing small-ruminant dairy products. To learn more, you can contact Linda and Daniel directly at lindac@ncat.org and danielp@ncat.org. Related ATTRA Resources: Tips for Marketing Sheep and Goat Products Dairy Sheep Beef and Dairy Sheep and Goats Other Resources: Baetje Farms Please call ATTRA with any and all of your sustainable agriculture questions at 800-346-9140 or e-mail us at askanag@ncat.org. Our two dozen specialists can help you with a vast array of topics, everything from farm...