Intermediated Markets Case Studies

By Karen Gardner, New York University; and Andy Pressman, NCAT Agriculture Specialist


Intermediated markets are defined as sales directly to restaurants, grocers, schools, universities and other institutions, as well as sales to distributors, brokers, and other aggregators dedicated to local foods sourcing. This publication offers case studies of four intermediaries who source and market local food. It focuses on the intermediaries’ relationships to the farmers from whom they source, as well as their experiences with farmers who are scaling up and transitioning from direct-to-consumer marketing to wholesale production.