The Science and Black Art of Product Pricing
In this webinar, Gail Nickel-Kailing, an experienced food marketing professiona with GoodFood World at Home, gives a strategic business approach to pricing new products and new variations on current products. Gail explains how to price strategically to offer your product at a logical and competitive price point. By working through a detailed worksheet, you’ll analyze all the “total cost” of producing your food product: ingredients, labor, packaging, overhead, and margins (your profit, a distributor’s profit, and the retailer’s profit).
While this is not intended to be a product marketing workshop, Gail also touches on product positioning, messaging, and labeling as she goes along. Finally, exciting new opportunities for producers to get involved with Montana Harvest of the Month are shared.
This webinar is produced by the National Center for Appropriate Technology through the ATTRA Sustainable Agriculture program, under a cooperative agreement with USDA Rural Development. ATTRA.NCAT.ORG.