Toolkit Aids in Conservation Outreach

The National Wildlife Federation worked with conservation professionals and farmers to develop an online Conservation Outreach Toolkit designed to help support on-the-ground efforts to expand the use of crucial soil health practices, to reach new audiences of farmers, ranchers, and landowners, and to build communication skills of conservation professionals. The toolkit includes multimedia tutorials of social science and behavior-change concepts, video testimonials of successful outreach, planning tools that guide incorporating behavior-change strategies into strategic outreach planning, communication design, event development and implementation, and ongoing program evaluation.