Business and Marketing – Page 10 – ATTRA

Giving Your Products Meaning

October 1, 2020

You see, people don’t always behave rationally. And certainly not around the things we buy. We buy products not because they make the most economic sense, but because of the meaning around those products. We buy gendered products, products that fit our age group, or products that align with our social class.
By Daniel Prial, NCAT Community Food Specialist

The Sequel is Better: CFAP2 is Available Now

September 24, 2020

Like many of our favorite movies, the sequel to the Coronavirus Farm Assistance Program (CFAP2) is an expansion and improvement of the original. About $14 billion has been made available to fund this relief effort.
By Jeff Schahczenski, NCAT Agricultural and Natural Resource Economist

Ellen Polishuk: Is It Time to Scale Up? Ready to Grow More Produce?

September 23, 2020

How do you know if you are ready to grow more produce? Dive into…

The CART Before the Horse: Understanding Access to Federal Assistance for Conservation Solutions

September 9, 2020

If you had to allocate $3.3 billion of taxpayer dollars to farmers and ranchers who voluntarily wish to change how they farm and ranch so as to “deliver conservation solutions” to protect natural resources and feed a growing world, how would you do it?
By Jeff Schahczenski, NCAT Agricultural and Natural Resource Economist

How Farmers and Ranchers Can Find Recovery Assistance and Plan for Resilience

September 4, 2020

The farmers' path to recovery will be long and hard, but they will not be alone. We know our region is one of many farming communities across the country impacted by storms, fires, and other disasters this season. If you have been recently affected, here are some ways to learn about and seek disaster assistance for relief and recovery.
By Ann Baier, NCAT Sustainable Agriculture Specialist