By: Katherine Adam and Thea Rittenhouse Updated May 2016
This publication discusses direct marketing and the benefits and risks associated with selling agricultural products directly to customers. It covers popular direct marketing strategies, including farmers markets, Community Supported Agriculture (CSA), and direct sales to restaurants, institutions, and food hubs, as well as agritourism and Internet-based direct marketing. It contains information on marketing plans, pricing strategies, and creative marketing techniques. Examples illustrate how farmers are utilizing direct marketing channels to become more economically viable.