Regional Signature Wine Varieties Can Yield Economic Benefits

Having a signature variety of wine can yield a state or region economic benefits through increased tourism and industry promotion. A study by Penn State University indicates that a cool-season wine grape cultivar called grüner veltliner could become Pennsylvania’s signature variety. When Mid-Atlantic wine consumers were surveyed, a clear majority indicated interest in looking for and sampling Pennsylvania grüner veltliner wine. Researchers believe the study results indicate a potential for Pennsylvania to develop and benefit economically from a signature wine.