Vegetable producers are essential to our health, environmental biodiversity, and local food systems. Seasonal fresh produce drives the development of direct markets, as shelf life, distribution, and access to markets are common barriers. Often, vegetable producers are highly diversified and help supply niche markets such as restaurants, farmers markets, and food co-ops.

An organic vegetable crop rotation system can overcome weeds and pests by providing an abundance of biodiversity while diversifying risk for the whole farm operation. The practical ATTRA resources provided here can help vegetable farmers enter new markets, create nutrient management plans for crops, and address wholefarm risk management. 

A man purchases fresh produce at the Helena, Montana farmers market.

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Staff Expert

John Wallace

John Wallace

Leafy greens in a bunch
Grow Enrichment’s silvopasture system includes hybrid chestnuts, mulberry, pecan, sassafras, and persimmons, and the understory is seasonally grazed by a herd of goats.
Workers tending to tomatoes in a greenhouse.
person standing between row crops with urban skyline in backgroundNCAT
The three main SIFT hoop houses
Organic vegetables
mixed produce including carrots, peppers, purple cabbage, cauliflower, and more