Alternative Lamb Marketing

Once your lamb is properly finished, the next step is to ensure that the carcass is properly processed and the wrapped cuts are presented in an appealing manner. Success at this stage will greatly impact how tender and attractive your finished product is to the consumer. Your butcher is a key component in the overall success of your business and effective communication with him is essential.

This video features the advice the professionals at Ranchland Packing in Butte, Montana.

This video is produced by the National Center for Appropriate Technology through the ATTRA Sustainable Agriculture program, under a cooperative agreement with USDA Rural Development. ATTRA.NCAT.ORG.