Episode 288. Using the Abundant Montana Local Food Directory as a Marketing Strategy
In this episode of Voices from the Field, NCAT Horticulture Specialist Tammy Howard talks with Drew Shanafelt, Director of Abundant Montana. Abundant Montana has been a local foods directory staple in Montana since the 1990s. In recent years, it has evolved from being a static directory to a dynamic multimedia resource for consumers, food suppliers, and producers. In this conversation, Tammy and Drew talk about how producers can use Abundant Montana as a resource in their marketing and outreach to consumers.
Related ATTRA Resources:
- Tips for Selling at Farmers Markets
- Farm Branding: Selling Your Products Through Story
- Direct Marketing
Other Resources:
Contact Tammy Howard at tammyh@ncat.org.
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