mixed produce including carrots, peppers, purple cabbage, cauliflower, and more

Exploring Wholesale Markets with Ellen Polishuk: How Low Can You Go?

The first question when you’re looking at a new wholesale channel is whether you can still make a profit at a much lower price point.

In this webinar featuring Ellen Polishuk, owner of consulting and coaching service Plant to Profit, we use a real-case scenario to work through a crop-costing sheet and assess whether growing more of any one particular vegetable is a good idea for your farm business.

This video is produced by the National Center for Appropriate Technology through the ATTRA Sustainable Agriculture program, under a cooperative agreement with USDA Rural Development. ATTRA.NCAT.ORG.