Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
![Farmer at a Computer, USDA Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres](https://attra.ncat.org/wp-content/uploads/2022/09/50988405928_d028002620_k-495x400.jpg)
Featured Topics
ATTRA’s Business and Marketing Resources
![man reviewing documents](https://attra.ncat.org/wp-content/uploads/2022/01/reviewing-documents-260x185.jpg)
Working on the Business: Tax Day Musings
By Linda Coffey, NCAT Livestock Specialist
Here in Arkansas,…
![cucumbers](https://attra.ncat.org/wp-content/uploads/2022/08/beans-260x185.jpg)
Episode 349. Farm to School with Ridge to Reef Farm on St. Croix, US Virgin Islands
In this episode of Voices from the Field, NCAT Sustainable Agriculture…
![](https://attra.ncat.org/wp-content/uploads/2024/04/pokeweed-260x185.jpg)
Episode 348. Poke Salad, Mullein, and Other Crop Alternatives in Southern Arkansas
In this episode of Voices from the Field, Kandi Williams of the…
![](https://attra.ncat.org/wp-content/uploads/2024/03/NATE-OLIVE.mp4.00_14_41_12.Still001-260x185.jpg)
Market-Diversification Strategies with Ridge to Reef Farm on St. Croix, US Virgin Islands
In this video, Nate Olive, the owner of Ridge to Reef Farm on…
![Sky with storm clouds behind road signs with arrows, standing above tall grass.](https://attra.ncat.org/wp-content/uploads/2024/03/51231938866_279147328a_c-260x185.jpg)
Episode 346. Managing Risk in the Ark-La-Tex Region
In this episode of Voices from the Field, Kandi Williams of the…
![tractor in field](https://attra.ncat.org/wp-content/uploads/2022/03/tractor-in-field-260x185.jpg)
Identifying Waste: Becoming a Lean Farming Machine
By Hakeem Holmes, NCAT Agriculture Specialist
Lean is a business…
![carton on blueberries](https://attra.ncat.org/wp-content/uploads/2022/04/carton-of-blueberries-260x185.jpg)
Episode 340. ATTRA and SARE: Edible Landscaping
This episode of Voices from the Field was produced in partnership…
![](https://attra.ncat.org/wp-content/uploads/2024/01/ATTRA-Vlog-1-HH-1.mp4.00_00_39_21.Still001-260x185.jpg)
Gulf States Winter Farming: Turnip Greens for Farm to School
In this video, NCAT Sustainable Agriculture Specialist Hakeem…
![](https://attra.ncat.org/wp-content/uploads/2022/03/Eric-Lichty-260x185.jpg)
More Than a Farm: Setting Your Agribusiness Up for Success
By Hakeem Holmes, NCAT Agriculture Specialist
Farming—one…
![Crops being watered by irrigation](https://attra.ncat.org/wp-content/uploads/2023/06/Irrigation-260x185.png)
Making a Grazing Plan and Mobile Technology for Business Management
In this video, NCAT Grazing Specialist Lee Rinehart talks about…
![Butte Farmers Market](https://attra.ncat.org/wp-content/uploads/2021/08/Butte_Farmers_Market-260x185.jpg)
Episode 322. Connecting a Farmers Market and a Community
In this episode of Voices from the Field, NCAT Sustainable Agriculture…
![](https://attra.ncat.org/wp-content/uploads/2023/08/ErinAustin-260x185.jpeg)
Episode 318. Local Foods Directory Helps Find Farmers Markets, Create a Digital Marketing Strategy
In this episode of Voices from the Field, NCAT Sustainable Agriculture…
![tomatoes, peppers, and other produce arranged on tables at a farmers market](https://attra.ncat.org/wp-content/uploads/2023/04/43891328261_a410b6959a_c-260x185.jpg)
Episode 317. Farmers Markets – Supporting Farmers Behind the Scenes
In this episode of Voices from the Field, Samantha O’Byrne,…
![Shoppers at a farmers market.](https://attra.ncat.org/wp-content/uploads/2022/12/7531880346_8fe8b08e74_c-260x185.jpg)
Make Social Media Work for Your Market: Why It’s So Important, and What to Focus on Right Now
In this video, Shannon Loy, also known as "The Social Ginger,"…
![happy farmer in the field](https://attra.ncat.org/wp-content/uploads/2023/05/overview-farmer-veteran-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2023/04/man-walking-in-planted-fields-1-260x185.jpg)