Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.

Featured Topics
ATTRA’s Business & Marketing Resources







The Demise and Hope of Whole-Farm Revenue Protection
Sometimes a great notion is not enough. Working 18 years trying to improve the sustainability of agriculture through the promotion of a novel federal crop insurance policy called Whole-Farm Revenue Protection (WFRP) remains a great notion, but one I fear that has been doomed to failure.
Jeff Schahczenski
Jeff Schahczenski







Episode 266. The Hopes and Challenges of Crop Insurance
In this episode of Voices from the Field, northern Montana organic farmer Doug Crabtree and NCAT Agriculture and Natural Resource Economist Jeff Schahczenski talk about one of their favorite topics -- crop insurance.
Doug Crabtree and Jeff Schahczenski
Doug Crabtree and Jeff Schahczenski

