Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
![Farmer at a Computer, USDA Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres](https://attra.ncat.org/wp-content/uploads/2022/09/50988405928_d028002620_k-495x400.jpg)
Featured Topics
ATTRA’s Business and Marketing Resources
![vegetables in basket](https://attra.ncat.org/wp-content/uploads/2020/02/vegetables2-260x185.jpg)
The Internal GAP Audit: General Questions
Every GAP audit will have a section on general questions that…
![winter vineyard with alternate alleys disked to protect the soil resource](https://attra.ncat.org/wp-content/uploads/2022/12/winter-vineyard-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2022/11/Tomato-Pruning-2-260x185.jpg)
![Farm worker with tomatoes](https://attra.ncat.org/wp-content/uploads/2022/11/farm-worker-with-tomatoes-260x185.jpg)
![a woman handling a sheep](https://attra.ncat.org/wp-content/uploads/2022/10/tips-for-marketing-sheep-and-goat-live-animals-2-260x185.jpg)
![A goat in a pasture](https://attra.ncat.org/wp-content/uploads/2022/10/tips-for-marketing-sheep-and-goat-live-animals-feature-pic-260x185.jpg)
![jars of milk and a bowl of cheese](https://attra.ncat.org/wp-content/uploads/2022/10/tips-for-marketing-sheep-and-goat-dairy-feature-pic-260x185.jpg)
![closeup of meat on a dinner plate](https://attra.ncat.org/wp-content/uploads/2022/10/tips-for-marketing-sheep-and-goat-meat-feature-pic-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2021/01/csa-tipsheet-pic-260x185.jpg)
![Picking lettuce](https://attra.ncat.org/wp-content/uploads/2022/09/picking-lettuce-800x600-1-300x225-1-260x185.jpg)
Agritourism for Beginners
By Luz Ballesteros Gonzalez, NCAT Agriculture Specialist
The…
![a box of fresh lettuce](https://attra.ncat.org/wp-content/uploads/2022/10/restauranttipsheet-feature-pic-260x185.jpg)
![Serendipity Farm](https://attra.ncat.org/wp-content/uploads/2022/10/serendipity-farm-csa-260x185.jpg)
![Full Belly Farm screenshot](https://attra.ncat.org/wp-content/uploads/2022/09/tips-for-selling-on-the-internet-feature-pic-260x185.jpg)
![apples lying on the ground under trees, after hail damage](https://attra.ncat.org/wp-content/uploads/2022/08/hail-damaged-apples-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2022/09/MT-markets-partnerships-260x185.png)
Montana Farmers Market Mentors: Community Partnerships
In this video, we learn about successful community partnership…
![picture of a roadside farm sign](https://attra.ncat.org/wp-content/uploads/2022/09/tips-for-selling-at-roadside-stands-feature-pic-260x185.jpg)