Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.

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ATTRA’s Business & Marketing Resources






Tips for Selling to Grocery Stores
Grocery stores are becoming increasingly interested in selling products grown by local farmers. This tipsheet highlights the advantages, considerations, useful tips, and key questions you should ask yourself when considering grocery stores as a market for your farm products.


Montana Farmers Market Mentors: Starting an Online Market
In this video, we learn about how the O’Hara Commons &…







The Demise and Hope of Whole-Farm Revenue Protection
Sometimes a great notion is not enough. Working 18 years trying to improve the sustainability of agriculture through the promotion of a novel federal crop insurance policy called Whole-Farm Revenue Protection (WFRP) remains a great notion, but one I fear that has been doomed to failure.
Jeff Schahczenski
Jeff Schahczenski
