Business and Marketing

Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.

This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.

Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics  

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres

Featured Topics

ATTRA’s Business & Marketing Resources

Episode 266. The Hopes and Challenges of Crop Insurance

In this episode of Voices from the Field, northern Montana organic farmer Doug Crabtree and NCAT Agriculture and Natural Resource Economist Jeff Schahczenski talk about one of their favorite topics -- crop insurance.
Doug Crabtree and Jeff Schahczenski
tractor in field
organic lentils
man reviewing documents
Cereal rye cover crop

Alcorn University Farm Manager on Risk Management, Part 2

Felicia Bell, NCAT Sustainable Agriculture Specialist at the…

Alcorn University Farm Manager on Risk Management, Part 1

Felicia Bell, NCAT Sustainable Agriculture Specialist at the…
bottle of safflower oil