Business and Marketing

Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.

This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.

Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics  

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres

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ATTRA’s Business & Marketing Resources

Pickled okra
School cafeteria fruit bar.
A man purchases fresh produce at the Helena, Montana farmers market.NCAT
Pick-your-own store front.

Tips for Selling to Grocery Stores

Grocery stores are becoming increasingly interested in selling products grown by local farmers. This tipsheet highlights the advantages, considerations, useful tips, and key questions you should ask yourself when considering grocery stores as a market for your farm products.

Montana Farmers Market Mentors: Starting an Online Market

In this video, we learn about how the O’Hara Commons &…
personas reunidas con un asesor
Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston KeresUSDA
man reviewing documents
handmade sign at a farmers market with pile of root crops
USDA

The Demise and Hope of Whole-Farm Revenue Protection

Sometimes a great notion is not enough. Working 18 years trying to improve the sustainability of agriculture through the promotion of a novel federal crop insurance policy called Whole-Farm Revenue Protection (WFRP) remains a great notion, but one I fear that has been doomed to failure.
Jeff Schahczenski
Oats, barley, and some products made from them
accounting files