Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
![Farmer at a Computer, USDA Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres](https://attra.ncat.org/wp-content/uploads/2022/09/50988405928_d028002620_k-495x400.jpg)
Featured Topics
ATTRA’s Business and Marketing Resources
![Crops growing in the field next to several hoop houses](https://attra.ncat.org/wp-content/uploads/2023/04/crops-in-field-next-to-hoophouse-260x185.jpg)
![Organic vegetables](https://attra.ncat.org/wp-content/uploads/2022/09/veggies-260x185.jpg)
Make Money with Farm to Table Dinners
If you have fresh, local food and a beautiful farm, you also…
![Vegetables (onions and squash) displayed at a farmers market with price signs](https://attra.ncat.org/wp-content/uploads/2023/11/14896086841_f81539fc76_c-260x185.jpg)
Lesson 7. Selling Your Story: Social Media Outreach and Marketing
In this video, Molly Kirkham, a Local Foods Specialist with the…
![](https://attra.ncat.org/wp-content/uploads/2021/08/Butte_Farmers_Market-260x185.jpg)
Lesson 6. Expanding Your Markets
In this video, Mary Ellis, the Beginning Farmer and Rancher Program…
![](https://attra.ncat.org/wp-content/uploads/2022/06/onions._farmers_market-1024x957-1-260x185.jpg)
Lesson 5. Creating a Winning Display
In this video, Tammy Howard, a Horticulture Specialist with the…
![](https://attra.ncat.org/wp-content/uploads/2021/08/Butte_Farmers_Market-260x185.jpg)
Lesson 4. Pricing Strategies for Vendors
In this video, Tammy Howard, a Horticulture Specialist with the…
![Shoppers at a farmers market.](https://attra.ncat.org/wp-content/uploads/2022/12/7531880346_8fe8b08e74_c-260x185.jpg)
Lesson 3. Working with Your Farmers Market Manager
In this video, Omar Rodriguez, a Sustainable Agriculture Specialist…
![tomatoes, peppers, and other produce arranged on tables at a farmers market](https://attra.ncat.org/wp-content/uploads/2023/04/43891328261_a410b6959a_c-260x185.jpg)
Lesson 2. Setting Yourself Apart
In this video, Mary Ellis, the Beginning Farmer and Rancher Program…
![Vegetables (onions and squash) displayed at a farmers market with price signs](https://attra.ncat.org/wp-content/uploads/2023/11/14896086841_f81539fc76_c-260x185.jpg)
Lesson 1. Are Farmers Markets Right For You?
In this video, Tammy Howard, a Horticulture Specialist with the…
![Farmers market vendors](https://attra.ncat.org/wp-content/uploads/2023/02/Veggie_vendor_LFM-260x185.jpeg)
Farmers Market Pricing Strategies for Vendors
By Tammy Howard, NCAT Agriculture Specialist
Farmers markets…
![Pastured laying hens at Fifth Crow Farm.](https://attra.ncat.org/wp-content/uploads/2023/02/image-1-260x185.jpg)
Improving Poultry Profitability–Production and Economics Are Like Two Strong Wings
By Ann Baier, NCAT Agriculture Specialist
“If I work really…
![](https://attra.ncat.org/wp-content/uploads/2023/01/Root_Bounty_anonymous-260x185.jpg)
Episode 288. Using the Abundant Montana Local Food Directory as a Marketing Strategy
In this episode of Voices from the Field, NCAT Horticulture Specialist…
![](https://attra.ncat.org/wp-content/uploads/2023/01/tomatoes-260x185.jpg)
Episode 287. Uber for Tomatoes: Could “Crowdshipping” Solve Food Transportation Problems for Small Farms?
In this episode of Voices from the Field, we meet Dr. Carolyn…
![mixed produce including carrots, peppers, purple cabbage, cauliflower, and more](https://attra.ncat.org/wp-content/uploads/2021/03/vegetables032421-260x185.jpg)
Financing an Organic Farm with Federal Programs
Starting a farm can be tough, especially if you don't have cash…
![](https://attra.ncat.org/wp-content/uploads/2022/12/drought-260x185.jpg)
![Buckets of apples in the back of farm truck](https://attra.ncat.org/wp-content/uploads/2022/12/buckets-of-apples-in-truck-260x185.jpg)