Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
Featured Topics
ATTRA’s Business and Marketing Resources
NCAT Hakeem
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Rich Myers
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Rich Myers2024-01-26 10:23:142024-01-26 10:23:14Gulf States Winter Farming: Turnip Greens for Farm to School
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Cathy Svejkovsky
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Cathy Svejkovsky2024-01-23 07:35:312024-03-27 11:28:19More Than a Farm: Setting Your Agribusiness Up for Success
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Rich Myers
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Rich Myers2024-01-08 10:51:412024-01-08 10:51:41Making a Grazing Plan and Mobile Technology for Business Management
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Rich Myers
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Rich Myers2023-09-20 13:54:012023-09-20 13:54:01Episode 322. Connecting a Farmers Market and a Community
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Rich Myers
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Rich Myers2023-08-23 15:17:092023-08-23 17:14:14Episode 318. Local Foods Directory Helps Find Farmers Markets, Create a Digital Marketing Strategy
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Rich Myers
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Rich Myers2023-08-16 14:55:532023-08-16 15:07:35Episode 317. Farmers Markets – Supporting Farmers Behind the Scenes
USDA Photo by Lance Cheung.
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Rich Myers
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Rich Myers2023-06-08 18:21:532023-06-08 18:21:53Make Social Media Work for Your Market: Why It’s So Important, and What to Focus on Right Now
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Cathy Svejkovsky
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Cathy Svejkovsky2023-05-02 14:00:572024-03-12 15:51:53Overview of the Farmer Veterans Needs Assessment
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Cathy Svejkovsky
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Cathy Svejkovsky2023-04-26 10:29:312023-10-05 16:47:35Farmland Access
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Cathy Svejkovsky
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Cathy Svejkovsky2023-04-26 09:53:022024-04-23 15:11:04Veteran’s Business Planning Tipsheet
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Rich Myers
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Rich Myers2023-04-25 15:27:082023-04-25 15:27:08Make Money with Farm to Table Dinners
USDA photo by Ed Ragland.
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Rich Myers
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Rich Myers2023-03-15 15:51:572024-03-16 15:55:46Lesson 7. Selling Your Story: Social Media Outreach and Marketing
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Rich Myers
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Rich Myers2023-03-15 15:46:372024-03-16 15:50:57Lesson 6. Expanding Your Markets
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Rich Myers
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Rich Myers2023-03-15 15:42:012024-03-16 15:45:51Lesson 5. Creating a Winning Display
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Rich Myers
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Rich Myers2023-03-15 15:10:192024-03-16 15:17:00Lesson 4. Pricing Strategies for VendorsUSDA Photo by Lance Cheung.
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Rich Myers
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Rich Myers2023-03-15 15:03:452024-03-16 15:09:09Lesson 3. Working with Your Farmers Market Manager