Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
Featured Topics
ATTRA’s Business and Marketing Resources
Farmers in Hurricane Helene’s Path Face Hard Winter – But We Can Help
By Eddy Labus, NCAT Sustainable Agriculture Specialist
I am…
Power, Profit, and Diversified Farming
By Lee Rinehart, NCAT Agriculture Specialist
I dreamed last…
Episode 362. Strategies for Selling to Schools
In this episode of Voices from the Field, NCAT Sustainable Agriculture…
Episode 361. Understanding the Hawai’i Regional Food Business Center and Food Hub Hui with Dr. Saleh Azizi
In this episode of Voices from the Field, NCAT Agriculture Specialist…
Episode 358. Abundant Montana “Meet Up” Meets with Success
In this episode of Voices from the Field, NCAT Local Foods Specialist…
Episode 357. Soil-to-Skin: Laura Sansone of New York Textile Lab on the Intersection of Growers and Designers
This episode of Voices from the Field is part of our Soil-to-Skin…
Episode 356. Soil-to-Skin: Tameka Peoples of Seed2Shirt Shares Her Journey
This episode of Voices from the Field continues our Soil-to-Skin…
Ag Efficiency: Focus on the 20%
By Hakeem Holmes, NCAT Agriculture Specialist
What is the…
Episode 355. Soil-to-Skin: Rebecca Burgess of Fibershed on Building Community
This episode of Voices from the Field begins our Soil-to-Skin…
Farm Store Offers 24-Hour Self Service
Codman Community Farms in Lincoln, Massachusetts, has developed…
Working on the Business: Tax Day Musings
By Linda Coffey, NCAT Livestock Specialist
Here in Arkansas,…
Episode 349. Farm to School with Ridge to Reef Farm on St. Croix, US Virgin Islands
In this episode of Voices from the Field, NCAT Sustainable Agriculture…
Episode 348. Poke Salad, Mullein, and Other Crop Alternatives in Southern Arkansas
In this episode of Voices from the Field, Kandi Williams of the…
Market-Diversification Strategies with Ridge to Reef Farm on St. Croix, US Virgin Islands
In this video, Nate Olive, the owner of Ridge to Reef Farm on…
Episode 346. Managing Risk in the Ark-La-Tex Region
In this episode of Voices from the Field, Kandi Williams of the…
Identifying Waste: Becoming a Lean Farming Machine
By Hakeem Holmes, NCAT Agriculture Specialist
Lean is a business…