Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
![Farmer at a Computer, USDA Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres](https://attra.ncat.org/wp-content/uploads/2022/09/50988405928_d028002620_k-495x400.jpg)
Featured Topics
ATTRA’s Business and Marketing Resources
![Sarah Speare holds packages of Tootie's Tempeh](https://attra.ncat.org/wp-content/uploads/2022/09/Tooties-1_anonymous-229x185.png)
Episode 273. Tootie’s Tempeh: Bringing Organic Plant-Based Proteins to Local Consumers and Institutions
In this episode of Voices from the Field, NCAT Sustainable Agriculture…
![Organic farming](https://attra.ncat.org/wp-content/uploads/2022/09/Organic-Farming-260x185.png)
![Pickled okra](https://attra.ncat.org/wp-content/uploads/2022/09/products_pickled_okra-300x225-1-260x185.jpg)
![School cafeteria fruit bar.](https://attra.ncat.org/wp-content/uploads/2022/09/fruit-bar-USDA-260x185.jpg)
![A man purchases fresh produce at the Helena, Montana farmers market.](https://attra.ncat.org/wp-content/uploads/2022/09/Helena-Farmers-market-colony-produce2-260x185.jpg)
![Pick-your-own store front.](https://attra.ncat.org/wp-content/uploads/2022/09/tips-for-selling-agritourism-pick-your-own_feature-pic-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2022/04/sustagintro_Page_3_fresh-peaches-260x185.png)
![assortment of fresh vegetables](https://attra.ncat.org/wp-content/uploads/2022/09/vegetables-g2931d79be_640-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2022/09/MT-online-market-260x185.png)
Montana Farmers Market Mentors: Starting an Online Market
In this video, we learn about how the O’Hara Commons &…
![personas reunidas con un asesor](https://attra.ncat.org/wp-content/uploads/2022/09/consejos-sobre-impuestos-de-ingresos-para-agricultores_feature-pic-260x185.jpg)
![Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres](https://attra.ncat.org/wp-content/uploads/2022/09/50988405928_d028002620_k-260x185.jpg)
![farmers looking at a document](https://attra.ncat.org/wp-content/uploads/2022/09/farmers-looking-at-a-document-260x185.png)
![](https://attra.ncat.org/wp-content/uploads/2022/09/taxes-photo-260x185.png)
![man reviewing documents](https://attra.ncat.org/wp-content/uploads/2022/01/reviewing-documents-260x185.jpg)
![handmade sign at a farmers market with pile of root crops](https://attra.ncat.org/wp-content/uploads/2022/08/tips-for-selling-at-farmers-markets-1-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2022/08/barley-harvest-USDA-ARS-copy-260x185.jpg)
The Demise and Hope of Whole-Farm Revenue Protection
By Jeff Schahczenski, Agriculture and Natural Resource Economist
“Man…