Business and Marketing

Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.

This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.

Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics  

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres

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ATTRA’s Business and Marketing Resources

Pickled okra
School cafeteria fruit bar.USDA
A man purchases fresh produce at the Helena, Montana farmers market.NCAT
Pick-your-own store front.
assortment of fresh vegetables

Montana Farmers Market Mentors: Starting an Online Market

In this video, we learn about how the O’Hara Commons &…
personas reunidas con un asesor
Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston KeresUSDA
man reviewing documents
handmade sign at a farmers market with pile of root crops
USDA

The Demise and Hope of Whole-Farm Revenue Protection

By Jeff Schahczenski, Agriculture and Natural Resource Economist “Man…