Business and Marketing

Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.

This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.

Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics  

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres

Featured Topics

ATTRA’s Business and Marketing Resources

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston KeresUSDA
man reviewing documents
handmade sign at a farmers market with pile of root crops
USDA

The Demise and Hope of Whole-Farm Revenue Protection

By Jeff Schahczenski, Agriculture and Natural Resource Economist “Man…
Oats, barley, and some products made from them
accounting files

Episode 266. The Hopes and Challenges of Crop Insurance

In this episode of Voices from the Field, northern Montana organic farmer Doug Crabtree and NCAT Agriculture and Natural Resource Economist Jeff Schahczenski talk about one of their favorite topics -- crop insurance.
Doug Crabtree and Jeff Schahczenski
tractor in field