Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
![Farmer at a Computer, USDA Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres](https://attra.ncat.org/wp-content/uploads/2022/09/50988405928_d028002620_k-495x400.jpg)
Featured Topics
ATTRA’s Business and Marketing Resources
![Oats, barley, and some products made from them](https://attra.ncat.org/wp-content/uploads/2022/08/adding-value-1-260x185.jpg)
![accounting files](https://attra.ncat.org/wp-content/uploads/2022/03/accounting-files-260x185.jpg)
![closeup of strawberries growing in a row](https://attra.ncat.org/wp-content/uploads/2022/08/strawberries-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2022/02/transplanter-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2021/04/PESIMAGE2-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2021/01/doug-and-anna-scaled-e1611806549343-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2022/02/covercrop-260x185.jpg)
Episode 266. The Hopes and Challenges of Crop Insurance
In this episode of Voices from the Field, northern Montana organic farmer Doug Crabtree and NCAT Agriculture and Natural Resource Economist Jeff Schahczenski talk about one of their favorite topics -- crop insurance.
Doug Crabtree and Jeff Schahczenski
Doug Crabtree and Jeff Schahczenski
![](https://attra.ncat.org/wp-content/uploads/2022/01/Picture2-UrbanFarmer-4040-scaled-1-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2021/05/Nana-Louie-Farm-pic-260x185.jpg)
![tractor in field](https://attra.ncat.org/wp-content/uploads/2022/03/tractor-in-field-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2022/02/marketgardening_01-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2021/04/andrew-neel-scaled-1-260x185.jpg)
![organic lentils](https://attra.ncat.org/wp-content/uploads/2022/01/organic-lentils-260x185.jpg)
![man reviewing documents](https://attra.ncat.org/wp-content/uploads/2022/01/reviewing-documents-260x185.jpg)
![Cereal rye cover crop](https://attra.ncat.org/wp-content/uploads/2022/09/cereal-rye-cover-crop-usda-260x185.jpg)
Alcorn University Farm Manager on Risk Management, Part 2
Felicia Bell, NCAT Sustainable Agriculture Specialist at the…
![flooded orchard](https://attra.ncat.org/wp-content/uploads/2022/03/flooded-orchard-260x185.jpg)