Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.

Featured Topics
ATTRA’s Business & Marketing Resources


A Risk-Management Conversation with Daphne Snow of Choctaw Fresh Produce in Mississippi, Part 2
Felicia Bell, NCAT Sustainable Agriculture Specialist at the…

A Risk-Management Conversation with Daphne Snow of Choctaw Fresh Produce in Mississippi, Part 1
Felicia Bell, NCAT Sustainable Agriculture Specialist at the…




Episode 257. Meet NCAT. Elise Haschke Talks Food, Farming, Climate, and ‘Moving at the Speed of Trust’
In this episode of Voices from the Field, we meet new NCAT employee Elise Haschke, who is leading the development of a new program, “Climate Smart Agriculture.” Elise explains the “transformative moments” in her life that led her from a love of science and nature to studying nutrition and food systems, improving nutrition in school lunch programs, running farmers markets, and helping the City of Austin, Texas, reduce its food-related greenhouse gas emissions.
Mike Morris and Elise Haschke
Mike Morris and Elise Haschke

Alcorn University Farm Manager on Risk Management. Part 2
Felicia Bell, NCAT Sustainable Agriculture Specialist at the…

Alcorn University Farm Manager on Risk Management. Part 1.
Felicia Bell, NCAT Sustainable Agriculture Specialist at the…

Risk Management on a Diversified Specialty Crop and Livestock Operation
This virtual workshop includes a video tour or Appel Farms, owned…

Risk Management on a Livestock Operation
This virtual workshop includes a tour of NCAT Agriculture Specialist…

Risk Management at Ames Orchard and Nursery
Guy Ames -- an NCAT Sustainable Horticulture Specialist and owner…

Virtual Farm Tour at Uncle Jerry’s Farm
In this video, Deborah Coleman talks about the varying risk-management…

Risk Management: What Every Farmer Needs to Know
In this video, NCAT Gulf States Regional Director Rockiell Woods…

Risk Management: Mitigating Risk on the Farm
In this video, Dr. Bill Evans of Up In Farms Food Hub in Jackson,…

Risk Management: Heirs’ Property with Attorney Andrea Barnes
In this video, we hear from Attorney Andrea Barnes, the lead…