Business and Marketing

Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.

This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.

Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics  

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres

Featured Topics

ATTRA’s Business and Marketing Resources

tractor in field
organic lentils
man reviewing documents
Cereal rye cover crop

Alcorn University Farm Manager on Risk Management, Part 2

Felicia Bell, NCAT Sustainable Agriculture Specialist at the…

Alcorn University Farm Manager on Risk Management, Part 1

Felicia Bell, NCAT Sustainable Agriculture Specialist at the…
bottle of safflower oil

A Risk-Management Conversation with Daphne Snow of Choctaw Fresh Produce in Mississippi, Part 2

Felicia Bell, NCAT Sustainable Agriculture Specialist at the…

A Risk-Management Conversation with Daphne Snow of Choctaw Fresh Produce in Mississippi, Part 1

Felicia Bell, NCAT Sustainable Agriculture Specialist at the…
Direct Marketing
Market filled with produceCanva Pro
manure in a wheelbarrow