Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
![Farmer at a Computer, USDA Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres](https://attra.ncat.org/wp-content/uploads/2022/09/50988405928_d028002620_k-495x400.jpg)
Featured Topics
ATTRA’s Business and Marketing Resources
![](https://attra.ncat.org/wp-content/uploads/2022/09/risk-mgmt-video-260x185.png)
Alcorn University Farm Manager on Risk Management, Part 1
Felicia Bell, NCAT Sustainable Agriculture Specialist at the…
![bottle of safflower oil](https://attra.ncat.org/wp-content/uploads/2022/01/safflower-oil-260x185.jpg)
![](https://attra.ncat.org/wp-content/uploads/2022/09/Weekly-Wednesday-Webinar-Intro-260x185.png)
A Risk-Management Conversation with Daphne Snow of Choctaw Fresh Produce in Mississippi, Part 2
Felicia Bell, NCAT Sustainable Agriculture Specialist at the…
![](https://attra.ncat.org/wp-content/uploads/2022/09/Weekly-Wednesday-Webinar-Intro-260x185.png)
A Risk-Management Conversation with Daphne Snow of Choctaw Fresh Produce in Mississippi, Part 1
Felicia Bell, NCAT Sustainable Agriculture Specialist at the…
![Direct Marketing](https://attra.ncat.org/wp-content/uploads/2022/02/farmers-market-display-260x185.jpg)
![Market filled with produce](https://attra.ncat.org/wp-content/uploads/2022/06/Market-Produce-with-Workers-260x185.png)
![manure in a wheelbarrow](https://attra.ncat.org/wp-content/uploads/2022/06/ManureInWheelbarrow-7MSNRanch-260x185.jpg)
![Elise Haschke](https://attra.ncat.org/wp-content/uploads/2022/03/haschke-headshot350x350-260x185.jpg)
Episode 257. Meet NCAT. Elise Haschke Talks Food, Farming, Climate, and ‘Moving at the Speed of Trust’
In this episode of Voices from the Field, we meet new NCAT employee…
![](https://attra.ncat.org/wp-content/uploads/2022/09/Weekly-Wednesday-Webinar-Intro-260x185.png)
Alcorn University Farm Manager on Risk Management. Part 2
Felicia Bell, NCAT Sustainable Agriculture Specialist at the…
![](https://attra.ncat.org/wp-content/uploads/2022/09/Weekly-Wednesday-Webinar-Intro-260x185.png)
Alcorn University Farm Manager on Risk Management. Part 1.
Felicia Bell, NCAT Sustainable Agriculture Specialist at the…
![Halloween crop art with pumpkins](https://attra.ncat.org/wp-content/uploads/2022/10/halloween-crop-art-260x185.jpg)
Risk Management on a Diversified Specialty Crop and Livestock Operation
This virtual workshop includes a video tour or Appel Farms, owned…
![](https://attra.ncat.org/wp-content/uploads/2021/12/Livestock-Operation-260x180.jpg)
Risk Management on a Livestock Operation
This virtual workshop includes a tour of NCAT Agriculture Specialist…
![](https://attra.ncat.org/wp-content/uploads/2022/09/Ames-Orchard-260x180.jpg)
Risk Management at Ames Orchard and Nursery
Guy Ames -- an NCAT Sustainable Horticulture Specialist and owner…
![](https://attra.ncat.org/wp-content/uploads/2021/12/Uncle-Jerrys-Farm-260x180.jpg)
Virtual Farm Tour at Uncle Jerry’s Farm
In this video, Deborah Coleman talks about the varying risk-management…
![](https://attra.ncat.org/wp-content/uploads/2022/09/20170512_NCAT_HTGrapes_Barnhill227.md_-260x185.jpg)
Risk Management: What Every Farmer Needs to Know
In this video, NCAT Gulf States Regional Director Rockiell Woods…
![](https://attra.ncat.org/wp-content/uploads/2022/09/20170512_NCAT_HTGrapes_Barnhill227.md_-260x185.jpg)
Risk Management: Mitigating Risk on the Farm
In this video, Dr. Bill Evans of Up In Farms Food Hub in Jackson,…