Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
Featured Topics
ATTRA’s Business and Marketing Resources
Alcorn University Farm Manager on Risk Management. Part 1.
Felicia Bell, NCAT Sustainable Agriculture Specialist at the…
Risk Management on a Diversified Specialty Crop and Livestock Operation
This virtual workshop includes a video tour or Appel Farms, owned…
Risk Management on a Livestock Operation
This virtual workshop includes a tour of NCAT Agriculture Specialist…
Risk Management at Ames Orchard and Nursery
Guy Ames -- an NCAT Sustainable Horticulture Specialist and owner…
Virtual Farm Tour at Uncle Jerry’s Farm
In this video, Deborah Coleman talks about the varying risk-management…
Risk Management: What Every Farmer Needs to Know
In this video, NCAT Gulf States Regional Director Rockiell Woods…
Risk Management: Mitigating Risk on the Farm
In this video, Dr. Bill Evans of Up In Farms Food Hub in Jackson,…
Risk Management: Heirs’ Property with Attorney Andrea Barnes
In this video, we hear from Attorney Andrea Barnes, the lead…
Risk Management: Crop Insurance as a Risk Management Tool
In this video, we hear from Derrick Johnson, Risk Management…
Virtual Farm Tour: Risk Management at Uncle Jerry’s Farm
Hear from farmer Deborah Coleman about her farm, Uncle Jerry’s…
Episode 225. The Past, Present, and Future of the Early Snyder Farm
Jane Harrod and her family operate a multi-generational farm…
Episode 224. From the Air Force to Alpacas
Alvina Maynard credits a commercial she happened to see on television…
Risk Management in the Real World
By Nina Prater, NCAT Sustainable Agriculture Specialist
It…
Ready for the Future? Climate Disruption and Crop Insurance
By Jeff Schahczenski, NCAT Agricultural and Natural Resource…
Safety Nets and the Polar Vortex
By Mike Morris, NCAT Southwest Regional Director
I’m still…
Episode 196. Beekeeping and Agritourism
Multiple income streams can help farmers creatively overcome…