Business and Marketing

Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.

This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.

Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics  

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres

Featured Topics

ATTRA’s Business & Marketing Resources

Jeff Schahczenski

Rethinking Crop Insurance in the Time of Pandemic: Risk and Uncertainty

I have recently been awakened to a re-evaluation of risk and uncertainty. Have these changes in risk and uncertainty brought on by the COVID-19 pandemic impacted the need and desire to re-examine crop insurance?
By Jeff Schahczenski, NCAT Agricultural and Natural Resource Economist

Farmers on COVID 19: Let’s Learn from Each Other

On March, 30, 2020 The Virginia Association for Biological Farming…
Dave and Jenny Scott at Montana Highland Lamb

Episode 128. Direct Marketing Meat with Dave and Jenny Scott Part 1

This episode is the first of an occasional ATTRA: Voices from…
Dave and Jenny Scott at Montana Highland Lamb

Episode 129. Direct Marketing Meat with Dave and Jenny Scott Part 2: Processing

Today’s episode is the second in an ATTRA: Voices from the…
A person cuts sections of beefCanva Pro

Episode 137. Direct Marketing Meat with Dave and Jenny Scott, Part 4: FAQs

Today's episode of Voices from the Field – Part 4 of our "Direct…
Beef hanging in a meat plant’s cooler.

Episode 136. Direct Marketing Meat with Dave and Jenny Scott, Part 3: Relationships

In this episode of Voices from the Field – part 3 of our "Direct…
An aerial view of farmlandCanvapro
farmer standing in field, from back
Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston KeresUSDA
Close up of a Montana farm fieldUSDA
A customer picks blackberries at a u-pick farm.