Business and Marketing

Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.

This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.

Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics  

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres

Featured Topics

ATTRA’s Business and Marketing Resources

Alcorn University Farm Manager on Risk Management. Part 1.

Felicia Bell, NCAT Sustainable Agriculture Specialist at the…
Halloween crop art with pumpkins

Risk Management on a Diversified Specialty Crop and Livestock Operation

This virtual workshop includes a video tour or Appel Farms, owned…

Risk Management on a Livestock Operation

This virtual workshop includes a tour of NCAT Agriculture Specialist…

Risk Management at Ames Orchard and Nursery

Guy Ames -- an NCAT Sustainable Horticulture Specialist and owner…

Virtual Farm Tour at Uncle Jerry’s Farm

In this video, Deborah Coleman talks about the varying risk-management…

Risk Management: What Every Farmer Needs to Know

In this video, NCAT Gulf States Regional Director Rockiell Woods…

Risk Management: Mitigating Risk on the Farm

In this video, Dr. Bill Evans of Up In Farms Food Hub in Jackson,…

Risk Management: Heirs’ Property with Attorney Andrea Barnes

In this video, we hear from Attorney Andrea Barnes, the lead…

Risk Management: Crop Insurance as a Risk Management Tool

In this video, we hear from Derrick Johnson, Risk Management…
Mama goat kissing baby

Virtual Farm Tour: Risk Management at Uncle Jerry’s Farm

Hear from farmer Deborah Coleman about her farm, Uncle Jerry’s…

Episode 225. The Past, Present, and Future of the Early Snyder Farm

Jane Harrod and her family operate a multi-generational farm…

Episode 224. From the Air Force to Alpacas

Alvina Maynard credits a commercial she happened to see on television…
goat with baby

Risk Management in the Real World

By Nina Prater, NCAT Sustainable Agriculture Specialist It…

Ready for the Future? Climate Disruption and Crop Insurance

By Jeff Schahczenski, NCAT Agricultural and Natural Resource…

Safety Nets and the Polar Vortex

By Mike Morris, NCAT Southwest Regional Director I’m still…

Episode 196. Beekeeping and Agritourism

Multiple income streams can help farmers creatively overcome…