Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
Featured Topics
ATTRA’s Business and Marketing Resources
How Farmers and Ranchers Can Find Recovery Assistance and Plan for Resilience
By Ann Baier, NCAT Sustainable Agriculture Specialist
Instead…
Episode 167: Veterans Discuss USDA Programs
In this episode, Margo Hale, NCAT’s Southeast Regional Director…
Montana Farm-to-Grocery Webinar
Catch up on our virtual convening of growers, grocery store managers,…
Payments for Ecosystem Services. Part 3. Water Quality Trading
This webinar hosted by NCAT Sustainable Agriculture Specialist…
Payments for Ecosystem Services. Part 2. Carbon Markets and Credit Stacking
This webinar, hosted by NCAT Sustainable Agriculture Specialist…
Payments for Ecosystem Services. Part 1
Since the 1960s, there has been discussion among academics about…
Payments for Ecosystem Services
By Colin Mitchell, NCAT Sustainable Agriculture Specialist
My…
A Listening Session to Help Shape Future Innovation in U.S. Agriculture
This virtual listening session aims to help shape agricultural…
Episode 157. Pandemic Adaptation
In this episode of Voices from the Field, Martin Guerena, a sustainable…
Weekly Wednesday Workshop. Value-Added Products
Felicia Bell, an NCAT Sustainable Agriculture Specialist at the…
Beyond Fresh: Exploring Value-Added Food Enterprises
By Mike Morris, Director of NCAT's Southwest Regional Office
A…
COVID-19 Local Food Solutions: New Braunfels, Texas, Farmers Market
In this video, NCAT Agriculture Specialist Robert Maggiani talks…
Local Food COVID Adaptations: Pearl Drive-Thru Farmer’s Market
NCAT’s ATTRA Agriculture Specialists are producing short videos…
Customer Pickup: COVID and Sustainable Ag
NCAT’s ATTRA Agriculture Specialists are producing short videos…
Rethinking Crop Insurance in the Time of Pandemic: Risk and Uncertainty
By Jeff Schahczenski, NCAT Agricultural and Natural Resource…
Farmers on COVID 19: Let’s Learn from Each Other
On March, 30, 2020 The Virginia Association for Biological Farming…