Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
![Farmer at a Computer, USDA Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres](https://attra.ncat.org/wp-content/uploads/2022/09/50988405928_d028002620_k-495x400.jpg)
Featured Topics
ATTRA’s Business and Marketing Resources
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Weekly Wednesday Workshop. Value-Added Products
Felicia Bell, an NCAT Sustainable Agriculture Specialist at the…
![Beyond Fresh co-authors Mike Morris and Sue Beckwith](https://attra.ncat.org/wp-content/uploads/2020/06/mike-and-sue-260x185.jpg)
Beyond Fresh: Exploring Value-Added Food Enterprises
By Mike Morris, Director of NCAT's Southwest Regional Office
A…
![tomatoes](https://attra.ncat.org/wp-content/uploads/2022/10/21661742600_ec0d255bde_c-260x185.jpg)
COVID-19 Local Food Solutions: New Braunfels, Texas, Farmers Market
In this video, NCAT Agriculture Specialist Robert Maggiani talks…
![tomatoes](https://attra.ncat.org/wp-content/uploads/2022/10/21661742600_ec0d255bde_c-260x185.jpg)
Local Food COVID Adaptations: Pearl Drive-Thru Farmer’s Market
NCAT’s ATTRA Agriculture Specialists are producing short videos…
![tomatoes](https://attra.ncat.org/wp-content/uploads/2022/10/21661742600_ec0d255bde_c-260x185.jpg)
Customer Pickup: COVID and Sustainable Ag
NCAT’s ATTRA Agriculture Specialists are producing short videos…
![Jeff Schahczenski](https://attra.ncat.org/wp-content/uploads/2020/04/jeffs-184x185.jpg)
Rethinking Crop Insurance in the Time of Pandemic: Risk and Uncertainty
By Jeff Schahczenski, NCAT Agricultural and Natural Resource…
![](https://attra.ncat.org/wp-content/uploads/2022/10/HeiferVegWorkshop-260x185.jpg)
Farmers on COVID 19: Let’s Learn from Each Other
On March, 30, 2020 The Virginia Association for Biological Farming…
![Dave and Jenny Scott at Montana Highland Lamb](https://attra.ncat.org/wp-content/uploads/2022/11/dave-and-jenny-300x184-1-260x184.jpg)
Episode 128. Direct Marketing Meat with Dave and Jenny Scott, Part 1
This episode is the first of an occasional ATTRA Voices from…
![Dave and Jenny Scott at Montana Highland Lamb](https://attra.ncat.org/wp-content/uploads/2022/11/dave-and-jenny-300x184-1-260x184.jpg)
Episode 129. Direct Marketing Meat with Dave and Jenny Scott, Part 2: Processing
Today’s episode is the second in an ATTRA Voices from the Field…
![A person cuts sections of beef](https://attra.ncat.org/wp-content/uploads/2022/09/Meat-Processing-260x185.png)
Episode 137. Direct Marketing Meat with Dave and Jenny Scott, Part 4: FAQs
Today's episode of Voices from the Field – Part 4 of our "Direct…
![Beef hanging in a meat plant’s cooler.](https://attra.ncat.org/wp-content/uploads/2022/09/beef-hanging-260x185.jpg)
Episode 136. Direct Marketing Meat with Dave and Jenny Scott, Part 3: Relationships
In this episode of Voices from the Field – part 3 of our "Direct…
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![An aerial view of farmland](https://attra.ncat.org/wp-content/uploads/2022/09/Arial-view-of-a-farm-260x185.png)
![farmer standing in field, from back](https://attra.ncat.org/wp-content/uploads/2022/09/Farmer-standing-in-a-field-260x185.png)