Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
Featured Topics
ATTRA’s Business and Marketing Resources
Episode 177. Working-Lands Conservation Programs
In this episode of Voices from the Field, Jeff Schahczenski,…
USDA Programs Can Help Farmers Succeed
Part of my role as an NCAT Agriculture Specialist is to connect farmers to the resources that they need, so I always include USDA agencies in our Armed to Farm trainings for military veterans and other educational events we organize. The USDA has dozens of agencies and programs to help farmers—as depicted in the graphic below—but for this blog I will mention just a few.
By Margo Hale, NCAT Southeast Regional Director, Armed to Farm Program Director, and Agriculture Specialist
By Margo Hale, NCAT Southeast Regional Director, Armed to Farm Program Director, and Agriculture Specialist
Giving Your Products Meaning
You see, people don’t always behave rationally. And certainly not around the things we buy. We buy products not because they make the most economic sense, but because of the meaning around those products. We buy gendered products, products that fit our age group, or products that align with our social class.
By Daniel Prial, NCAT Community Food Specialist
By Daniel Prial, NCAT Community Food Specialist
The Sequel is Better: CFAP2 is Available Now
Like many of our favorite movies, the sequel to the Coronavirus Farm Assistance Program (CFAP2) is an expansion and improvement of the original. About $14 billion has been made available to fund this relief effort.
By Jeff Schahczenski, NCAT Agricultural and Natural Resource Economist
By Jeff Schahczenski, NCAT Agricultural and Natural Resource Economist
Ellen Polishuk: Is It Time to Scale Up? Ready to Grow More Produce?
How do you know if you are ready to grow more produce? Dive into…
The CART Before the Horse: Understanding Access to Federal Assistance for Conservation Solutions
If you had to allocate $3.3 billion of taxpayer dollars to farmers and ranchers who voluntarily wish to change how they farm and ranch so as to “deliver conservation solutions” to protect natural resources and feed a growing world, how would you do it?
By Jeff Schahczenski, NCAT Agricultural and Natural Resource Economist
By Jeff Schahczenski, NCAT Agricultural and Natural Resource Economist
How Farmers and Ranchers Can Find Recovery Assistance and Plan for Resilience
The farmers' path to recovery will be long and hard, but they will not be alone. We know our region is one of many farming communities across the country impacted by storms, fires, and other disasters this season. If you have been recently affected, here are some ways to learn about and seek disaster assistance for relief and recovery.
By Ann Baier, NCAT Sustainable Agriculture Specialist
By Ann Baier, NCAT Sustainable Agriculture Specialist
Episode 167: Veterans Discuss USDA Programs
In this episode, Margo Hale, NCAT’s Southeast Regional Director…
Montana Farm-to-Grocery Webinar
Catch up on our virtual convening of growers, grocery store managers,…
Payments for Ecosystem Services. Part 3. Water Quality Trading
This webinar hosted by NCAT Sustainable Agriculture Specialist…
Payments for Ecosystem Services. Part 2. Carbon Markets and Credit Stacking
This webinar, hosted by NCAT Sustainable Agriculture Specialist…
Payments for Ecosystem Services. Part 1
Since the 1960s, there has been discussion among academics about…
Payments for Ecosystem Services
My passion for working in sustainable agriculture came out of a love of being in nature with friends, whether it was going on back-country backpacking trips, kayaking Texas’s beautiful rivers, mountain biking, or sometimes escaping to nature for my own enjoyment and, at times, solace.
By Colin Mitchell, NCAT Sustainable Agriculture Specialist
By Colin Mitchell, NCAT Sustainable Agriculture Specialist
A Listening Session to Help Shape Future Innovation in U.S. Agriculture
This virtual listening session aims to help shape agricultural…
Episode 157. Pandemic Adaptation
In this episode of Voices from the Field, Martin Guerena, a sustainable…
Weekly Wednesday Workshop. Value-Added Products
Felicia Bell, an NCAT Sustainable Agriculture Specialist at the…