Business and Marketing

Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.

This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.

Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics  

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres

Featured Topics

ATTRA’s Business and Marketing Resources

Connecting with the Customer

By Daniel Prial, NCAT Community Food Specialist Being Authentic…
tomatoesUSDA photo by Lance Cheung

The Science and Art of Product Pricing

In this webinar, Gail Nickel-Kailing, an experienced food marketing…

Episode 190. Alderspring Ranch. Part 2

This episode of Voices from the Field is the second in a two-part…

Episode 189. Alderspring Ranch. Part 1

This episode of Voices from the Field is the first in a two-part…

Looking for Federal Assistance? We’ve Got a One-Stop Shop for You!

By Cathy Svejkovsky, NCAT Publications Director I’ve been…

Techniques for Selling the Farm Story

By Daniel Prial, NCAT Community Food Specialist Spicing Up…
sunflower

Seed Commons and Ownership: A Listening Session on Intellectual Property Rights (IPR)

Organic Seed Alliance (OSA), Vermont Law School's Center for…

Episode 178. Blockchain and Agriculture

In this episode of Voices from the Field, Jeff Schahczenski,…

Episode 177. Working-Lands Conservation Programs

In this episode of Voices from the Field, Jeff Schahczenski,…

USDA Programs Can Help Farmers Succeed

By Margo Hale, NCAT Southeast Regional Director, Armed to Farm…

Giving Your Products Meaning

By Daniel Prial, NCAT Community Food Specialist It’s Not…
Terrapin Farm Tractor

The Sequel is Better: CFAP2 is Available Now

By Jeff Schahczenski, NCAT Agricultural and Natural Resource…

Ellen Polishuk: Is It Time to Scale Up? Ready to Grow More Produce?

How do you know if you are ready to grow more produce? Dive into…

How Farmers and Ranchers Can Find Recovery Assistance and Plan for Resilience

By Ann Baier, NCAT Sustainable Agriculture Specialist Instead…
Sara Creech

Episode 167: Veterans Discuss USDA Programs

In this episode, Margo Hale, NCAT’s Southeast Regional Director…