Business and Marketing

Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.

This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.

Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics  

Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres

Featured Topics

ATTRA’s Business and Marketing Resources

Episode 178. Blockchain and Agriculture

In this episode of Voices from the Field, Jeff Schahczenski,…

Episode 177. Working-Lands Conservation Programs

In this episode of Voices from the Field, Jeff Schahczenski,…

USDA Programs Can Help Farmers Succeed

By Margo Hale, NCAT Southeast Regional Director, Armed to Farm…

Giving Your Products Meaning

By Daniel Prial, NCAT Community Food Specialist It’s Not…
Terrapin Farm Tractor

The Sequel is Better: CFAP2 is Available Now

By Jeff Schahczenski, NCAT Agricultural and Natural Resource…

Ellen Polishuk: Is It Time to Scale Up? Ready to Grow More Produce?

How do you know if you are ready to grow more produce? Dive into…

How Farmers and Ranchers Can Find Recovery Assistance and Plan for Resilience

By Ann Baier, NCAT Sustainable Agriculture Specialist Instead…
Sara Creech

Episode 167: Veterans Discuss USDA Programs

In this episode, Margo Hale, NCAT’s Southeast Regional Director…
Ellie Fleshman of Fleshman Farms in Teton County Montana USDA NRCS Flickr CCUSDA NRCS Flickr

Montana Farm-to-Grocery Webinar

Catch up on our virtual convening of growers, grocery store managers,…
swirling water in landscapeNCAT

Payments for Ecosystem Services. Part 3. Water Quality Trading

This webinar hosted by NCAT Sustainable Agriculture Specialist…
Figure 1 showing biomass pyrolysis

Payments for Ecosystem Services. Part 2. Carbon Markets and Credit Stacking

This webinar, hosted by NCAT Sustainable Agriculture Specialist…
young man holding freshly harvested leekUSDA photo by Christophe Paul

Payments for Ecosystem Services. Part 1

Since the 1960s, there has been discussion among academics about…
Colin Mitchell

Payments for Ecosystem Services

By Colin Mitchell, NCAT Sustainable Agriculture Specialist My…
Cool-season forage cover-crop mixture

A Listening Session to Help Shape Future Innovation in U.S. Agriculture

This virtual listening session aims to help shape agricultural…

Episode 157. Pandemic Adaptation

In this episode of Voices from the Field, Martin Guerena, a sustainable…