Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
Featured Topics
ATTRA’s Business and Marketing Resources
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ncat-admin2021-04-09 11:30:262024-05-02 15:17:14Safety Nets and the Polar Vortex
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ncat-admin2021-04-07 11:35:352022-09-22 10:38:49Episode 196. Beekeeping and Agritourism
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ncat-admin2021-03-29 13:56:552024-08-21 15:32:38Connecting with the Customer
USDA photo by Lance Cheung
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Rich Myers
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Rich Myers2021-03-26 15:40:422024-03-19 14:01:42The Science and Art of Product Pricing
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ncat-admin2021-02-24 10:06:442022-09-12 11:54:29Episode 190. Alderspring Ranch. Part 2
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ncat-admin2021-02-17 11:21:362022-09-22 10:46:27Episode 189. Alderspring Ranch. Part 1
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ncat-admin2021-01-07 09:29:082024-05-02 15:19:47Looking for Federal Assistance? We’ve Got a One-Stop Shop for You!
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ncat-admin2020-12-21 11:47:072024-09-10 08:42:34Techniques for Selling the Farm Story
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Rich Myers2020-11-25 17:37:502022-10-17 17:44:11Seed Commons and Ownership: A Listening Session on Intellectual Property Rights (IPR)
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ncat-admin2020-11-18 13:39:102022-09-22 11:01:42Episode 178. Blockchain and Agriculture
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ncat-admin2020-11-11 13:09:252023-02-13 17:12:21Episode 177. Working-Lands Conservation Programs
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ncat-admin2020-10-08 12:18:292024-05-02 15:20:56USDA Programs Can Help Farmers Succeed
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ncat-admin2020-10-01 14:04:232024-08-21 15:32:59Giving Your Products Meaning
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ncat-admin2020-09-24 16:00:302024-05-02 15:22:30The Sequel is Better: CFAP2 is Available Now
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Rich Myers2020-09-23 16:00:592022-11-17 16:09:20Ellen Polishuk: Is It Time to Scale Up? Ready to Grow More Produce?
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ncat-admin2020-09-09 14:43:272024-05-02 15:23:01The CART Before the Horse: Understanding Access to Federal Assistance for Conservation Solutions