Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
Featured Topics
ATTRA’s Business and Marketing Resources
Connecting with the Customer
By Daniel Prial, NCAT Community Food Specialist
Being Authentic…
The Science and Art of Product Pricing
In this webinar, Gail Nickel-Kailing, an experienced food marketing…
Episode 190. Alderspring Ranch. Part 2
This episode of Voices from the Field is the second in a two-part…
Episode 189. Alderspring Ranch. Part 1
This episode of Voices from the Field is the first in a two-part…
Looking for Federal Assistance? We’ve Got a One-Stop Shop for You!
By Cathy Svejkovsky, NCAT Publications Director
I’ve been…
Techniques for Selling the Farm Story
By Daniel Prial, NCAT Community Food Specialist
Spicing Up…
Seed Commons and Ownership: A Listening Session on Intellectual Property Rights (IPR)
Organic Seed Alliance (OSA), Vermont Law School's Center for…
Episode 178. Blockchain and Agriculture
In this episode of Voices from the Field, Jeff Schahczenski,…
Episode 177. Working-Lands Conservation Programs
In this episode of Voices from the Field, Jeff Schahczenski,…
USDA Programs Can Help Farmers Succeed
By Margo Hale, NCAT Southeast Regional Director, Armed to Farm…
Giving Your Products Meaning
By Daniel Prial, NCAT Community Food Specialist
It’s Not…
The Sequel is Better: CFAP2 is Available Now
By Jeff Schahczenski, NCAT Agricultural and Natural Resource…
Ellen Polishuk: Is It Time to Scale Up? Ready to Grow More Produce?
How do you know if you are ready to grow more produce? Dive into…
The CART Before the Horse: Understanding Access to Federal Assistance for Conservation Solutions
By Jeff Schahczenski, NCAT Agricultural and Natural Resource…
How Farmers and Ranchers Can Find Recovery Assistance and Plan for Resilience
By Ann Baier, NCAT Sustainable Agriculture Specialist
Instead…
Episode 167: Veterans Discuss USDA Programs
In this episode, Margo Hale, NCAT’s Southeast Regional Director…