Business and Marketing
Farms and ranches are businesses. In order to operate a sustainable farming and ranching operation, you will have to understand the many components of running a business.
This includes planning, financial management, recordkeeping, marketing, legal considerations, and more.
Here you will find practical resources that provide guidance on business and marketing. From whole-farm planning, financial management, accessing new markets, and other farm-business topics.
![Farmer at a Computer, USDA Marty Holman works the computer in his outdoor office on Holman’s Harvest Farms in Loxahatchee Groves, Florida, February 25, 2021. Holman raises chickens, cattle, vegetable, and tropical fruit on his 15 acres. USDA/FPAC photo by Preston Keres](https://attra.ncat.org/wp-content/uploads/2022/09/50988405928_d028002620_k-495x400.jpg)
Featured Topics
ATTRA’s Business and Marketing Resources
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Episode 178. Blockchain and Agriculture
In this episode of Voices from the Field, Jeff Schahczenski,…
![](https://attra.ncat.org/wp-content/uploads/2020/11/podcast111120-260x185.jpg)
Episode 177. Working-Lands Conservation Programs
In this episode of Voices from the Field, Jeff Schahczenski,…
![](https://attra.ncat.org/wp-content/uploads/2020/10/margo-headshot800x600-260x185.jpg)
USDA Programs Can Help Farmers Succeed
By Margo Hale, NCAT Southeast Regional Director, Armed to Farm…
![](https://attra.ncat.org/wp-content/uploads/2020/10/daniel_headshot-260x185.jpg)
Giving Your Products Meaning
By Daniel Prial, NCAT Community Food Specialist
It’s Not…
![Terrapin Farm Tractor](https://attra.ncat.org/wp-content/uploads/2020/09/terrepin-tractor-sm-260x185.jpeg)
The Sequel is Better: CFAP2 is Available Now
By Jeff Schahczenski, NCAT Agricultural and Natural Resource…
![](https://attra.ncat.org/wp-content/uploads/2021/05/Farm-Focused-Marketing-260x185.png)
Ellen Polishuk: Is It Time to Scale Up? Ready to Grow More Produce?
How do you know if you are ready to grow more produce? Dive into…
![](https://attra.ncat.org/wp-content/uploads/2020/09/family2.jpeg-260x185.jpg)
The CART Before the Horse: Understanding Access to Federal Assistance for Conservation Solutions
By Jeff Schahczenski, NCAT Agricultural and Natural Resource…
![](https://attra.ncat.org/wp-content/uploads/2020/09/fire-260x185.jpg)
How Farmers and Ranchers Can Find Recovery Assistance and Plan for Resilience
By Ann Baier, NCAT Sustainable Agriculture Specialist
Instead…
![Sara Creech](https://attra.ncat.org/wp-content/uploads/2020/09/Sara-Creech-right-260x185.jpg)
Episode 167: Veterans Discuss USDA Programs
In this episode, Margo Hale, NCAT’s Southeast Regional Director…
![Ellie Fleshman of Fleshman Farms in Teton County Montana USDA NRCS Flickr CC](https://attra.ncat.org/wp-content/uploads/2022/08/Ellie-Fleshman-of-Fleshman-Farms-in-Teton-County-Montana-USDA-NRCS-Flickr-CC-260x185.jpg)
Montana Farm-to-Grocery Webinar
Catch up on our virtual convening of growers, grocery store managers,…
![swirling water in landscape](https://attra.ncat.org/wp-content/uploads/2022/09/IMG_0490-260x185.jpg)
Payments for Ecosystem Services. Part 3. Water Quality Trading
This webinar hosted by NCAT Sustainable Agriculture Specialist…
![Figure 1 showing biomass pyrolysis](https://attra.ncat.org/wp-content/uploads/2022/04/figure-2-260x185.jpg)
Payments for Ecosystem Services. Part 2. Carbon Markets and Credit Stacking
This webinar, hosted by NCAT Sustainable Agriculture Specialist…
![young man holding freshly harvested leek](https://attra.ncat.org/wp-content/uploads/2022/10/52408704114_62cfce89a7_c-260x185.jpg)
Payments for Ecosystem Services. Part 1
Since the 1960s, there has been discussion among academics about…
![Colin Mitchell](https://attra.ncat.org/wp-content/uploads/2020/07/bc-colin-mitchell-2-260x185.jpg)
Payments for Ecosystem Services
By Colin Mitchell, NCAT Sustainable Agriculture Specialist
My…
![Cool-season forage cover-crop mixture](https://attra.ncat.org/wp-content/uploads/2022/11/cold-season-forage-cover-crop-mixture-260x185.png)
A Listening Session to Help Shape Future Innovation in U.S. Agriculture
This virtual listening session aims to help shape agricultural…
![](https://attra.ncat.org/wp-content/uploads/2020/06/fiery-ginger-260x185.jpg)
Episode 157. Pandemic Adaptation
In this episode of Voices from the Field, Martin Guerena, a sustainable…